Everywhere you go, people and brands are actively trying to persuade you to behave and think in certain ways. From marketers for a fast food company, to salespersons at a retail store, everyone is trying to influence the way we think, feel, act, and spend money.
Robert Cialdini’s Pre-Suasion is an in-depth analysis of how we are being persuaded by different parties, and how we can flip these tactics and use them for our own gain.
Pre-Suasion offers more than just ways to make people act the way you want. As the title would suggest, the book is filled with advice on how to set the stage for people to automatically act a certain way when the right opportunity presents itself. This is much more useful than trying to influence people as they stumble upon situations; by putting in the work ahead of time, you can be more assured that the right outcome will happen.
This book will teach you how to use leading questions, which will get people to respond with certain answers that will influence their actions at a later time in a desired way. You’ll also learn how to fake relevance, capturing people’s attention and tricking them into thinking that what they are now thinking of is important. Additionally, you’ll learn how to use specific word combinations that can illicit powerful emotions and thoughts, ensuring what you say creates a lasting impact.
If you’re someone who wants to figure out how to influence people around you and gain a tactical advantage over them, then this is a great book for you.
We’re constantly being persuaded and pre-suaded every day. Why not learn how this happens, and start using it to your own advantage?